So close! Aggggh!

We are so close, but we still aren't there yet! AGGHH!

In any case, Jason has been an absolute champ. He works his own full-time job, quite successfully I might add, and in his spare time has put so much energy into our project. He hasn't asked for much and he has been incredibly helpful. Of course, it would be much better if he were available full time, but beggars can't be choosers.

The biggest change is that we are basically ending our relationship with James, our designer and front-end engineer. I have never had a working experience like this in my entire life. Deadlines were crystal clear and self-determined and I can say with confidence that he missed at least 95% or more of them. If not by blatantly ignoring the deadline and not responding to communications about it, then by doing something entirely different than what had been discussed. It took several months to do the simplest things. 7 months of work has produced an extremely extremely stripped down, generic, undesigned template that we will be using and 4 or 5 iterations of half-complete templates we can't use. It has been immensely frustrating. My main primary stress point in the last 7 months has been working with him. Enormously talented, probably the worst work experience of my career in terms of a productive, working relationship. Now, obviously, being a corporate lawyer was miles and miles worse in the fact that it stole every shred of happiness and the will to survive and replaced it with desperation, unhappiness and isolation...but in terms of getting things done productively, this shit was horrendous.

In the end, I blew up at him again. He took affront and we decided just to let the December 31 kill date we put into place go into effect and end everything. Awful. Just awful. I could spend hours just talking about how terrible he is as a project manager, but I will stop. In the end, luckily I have been reading the Dalai Lama's Art of Happiness and decided to end the relationship on a positive note. I will pay him the remaining payment on the contract (minus the bonus), he got a bottle of whiskey from me for Christmas, and we will grab one last drink and just say goodbye. I wish him the best -- but I will never work with him again.

Otherwise, today was pretty uneventful. I stayed home and did about 3 or 4 hours of constant bug bashing on the website. Hopefully it doesn't overwhelm Jason, but fingers crossed that we can be done soon. After that, I met the owner of an artisanal granola manufacturing concern in Brooklyn....finished a post about Mister Hotpot for the blog...and maybe now I will draft up some emails to other businesses.

Here's to closing out a good year where I learned a shit ton, but wasn't able to get much done. Next year is the year.

Kick it up a notch.

So it's clear to me I am not a "serial entrepreneur" stereotype. I am not frenetic and full of energy. I am not infused with some sort of divine inspiration to have a personality where I want to run 10 different businesses at once, sell them and move on. I don't work until 3 am all night fueled by red bull and ambition.

Instead, I am invested in my own business. I want it to work. I want to keep growing it. I want to explore opportunities of making it work well in the world and produce collateral benefits. I think about it most of the time. When it is put to me, what would you do if you had a million dollars, it turns out my answer is to dump half of it into the Company so we could hire developers. In other words, there's nothing else I want to do, despite the frustrations of being here. I work reasonable hours, maybe 8-12 a day. But I am not a frenzy of activity. Maybe I just have a different reference where working 70-80 hour weeks was a grueling horrible experience and I shouldn't expect that. Who knows.

In any case, it is time to kick it up a notch. I think our primary goal for the next few months is to hustle like fucking crazy and get as many clients as we can. Run the model, run the business, put yourself out there and get people to be involved and interested in Villager. No second guessing or pussy footing, just gotta make it work. If we can get the platform up, that is all we need to get this thing going. We can tweak and fix and tweak and fix, but our business requires that we get out there and let people know. Until now there's been too much philosophical abstract quibbling. Need to just start doing. Enough thinking. Fail a little.

Felt like a short day.

But I guess it may be because I spent a lot of it in transit. Working for yourself, you sometimes feel like you could always be working harder. Hm. Maybe I should just be working harder.

Anyway, I woke up and rolled into the office around 10:30 after dealing with some emails. From there I talked with Ben about what we should be discussing with Amy Cortese for our lunch meeting. We settled on a new Meetup concept and journalistic outreach methods. I finished a series of emails to go out to business folks. I reviewed our CMS some more for bugs and made some notes.

We met Amy Cortese and her partner Robert at Apartment 138 in Boerum Hill. Nice restaurant, but super brunchy, which was a little odd. Had a nice lunch, discussed a variety of topics including their own idea for a local investing clearinghouse for information and angel network. Great idea, definitely a need, but I think it would be great to really hone and get down to the core of what they want to do. What they want to build is extraordinarily complex and difficult. She once again reiterated her offer to help us with outreach...which is amazing! She's also got a TEDx speech to give in Hawaii, which is awesome.

I came back to the office and dashed off five emails to Brooklyn businesses. Then went off to meet Marc Schapiro, the owner of Idle Hands bar. We ended up in a bubble tea spot and talked in depth for an hour about how to run a bar and bar finances and his views on financing options and all that jazz. One of the nicest people I've ever met, super intelligent and helpful in all regards. Took oodles of useful notes. Rode my bike home over the Wmburg bridge and came home to take notes. Getting on a call with Jason re: the CMS at 8 pm.

And then I have to do shitty immigration law work all night. Sigh.

Welllll...

Maybe I didn't think this through. My first impulse was to bitch wildly about some people I've been working with. Publicly. Probably not the best idea because they still work for me.

So I guess I'm back to here for awhile.

Updates to come.

Switching Over.

In theory...I am starting on a new blog. A more public one. I want to write some stuff here, but am a little worried about directing people here and letting people read previous posts, many of which are basically private. Hence the complete inability to find this blog elsewhere. That's all.

Anotherjaylee.wordpress.com. It will probably just be Anotherjaylee.com within a week or so. Not like anyone will actually see this link.

OWS

Have the poor ever cried "class warfare!" or do they just call it Tuesday? 

Update

I am too fucking lazy to make a daily journal -- yet every day I lament the fact that I have no record of my life.  You could call it a Catch 22.  You could also call it lame-as-fucking-hell-you-lack-drive-you-stupid-indolent-son-of-a-whore.  (no offense mom, it's a term of art.)

So the gist of it is this:

• I had received semi-bad advice that I could build this platform entirely on Wordpress and then either handle the math manually or I could have someone build a plug-in in PHP that would do the math so that the website was responsive rather than static.
• I pursued this path for 3 months.  In month 4, I brought in one of my best friends M., an asp.net developer, to build this program in PHP.  He spent a month learning PHP and prepping for this weeklong hackathon.  
• He arrives.  It is great.  We spend 5 days trying to build a PHP plug-in. 
• Turns out Wordpress is a pain in the ass.  Learning how to plug-into PHP is as big of a problem as actually building an entirely new platform.  And it's gonna be buggy no matter what. 
• We pivot 5 days into his weeklong visit.  Scrap the entire Wordpress concept, move to a completely custom built web application in Ruby on Rails.  M. has never coded in Ruby on Rails before.  
• M. spends 4 days furiously learning, synthesizing and building the Ruby on Rails app.  He gets to about 70%.  The difficult 30% lies ahead.  He goes home, leaving me grateful.  
• We are left rudderless.  No developer, just a front-end developer, and a web application that requires Ruby on Rails.   Four months and nothing to show for it, and now I need a fucking developer. 
• We talk to the single developer who finds promise in our concept.  He thinks it is compelling.  He is a great developer.  We have dinner with him downtown to discuss customer acquisition with the secret hope to somehow get him involved in our project as a developer.   He is a ruby on rails guy.  He is extremely intelligent and articulate.  He understands what we are doing.  
• He tells us, in nicer terms:  What the fuck are you doing?  You guys know what you're doing.  You know the law, you know the economics, you know the market, you are more prepared than anyone I've met.  What is the hold up?  Why haven't you launched?  Is your concept validated?  Why not set up a dummy page that makes people pledge to a local business and then have it lead nowhere, just so you can validate the concept?  Just go and do it.  Do it.  Doesn't have to be pretty.  Doesn't need bells and whistles.  It just has to work.  It has to be validated.  Get your own friends to fund the loan if need be.  Just do it.
• Stunned.
• That is a very good point.
• What the fuck have I been doing for months?
• Immediately pivot again.  Launch now.  Launch now.  Get it in the world.  Learn from it.  ASAP. 
• Set up an appointment with a major venture capital firm for a product feedback session in exactly one month. 
• Attending Slow Money National Gathering for a week, the week before the meeting with the venture capital firm.   Have the prototype ready so you can talk about it.  Describe it.  Demo it on an iPad.  Get investors.  Have a product to sell when you hit the ground.  That's three weeks away.
• Holy shit, October is going to be fucked.  
• But the malaise is over.  It is balls to the wall, get this shit built time.  

Hence, slightly less time for the blogging and the updating.  I spend my days looking at html mock-ups, mark them up, build the contracts, write and re-write the copy for the website.  Think about models.  Think about businesses.  Think about how to get the money.   Figure out how to calculate debt coverage ratios.  Everything it takes. 

Yay.

New Rules

No rockstars
No gurus
No mavens
No annoying bullshit

I would consider this a pretty good day.  I have shed my lethargy, self-doubt and mild depression for a day and we have made some good progress.

I was busy all day, did some good work for my new part-time lawyering gig, and we have somehow gotten the opportunity to get some intense product feedback from brilliant minds at a major VC firm.  It is very exciting.

Today marks the beginning of a descent into UI/UX and product management.  This should be good. 

September 15

We are midweek (or a little past) in our weeklong Hackathon to get the website up and running.  The original plan was to build with a wordpress front-end and build some sort of hybrid back-end which involved manual entries and a PHP wordpress plug-in to run some of the instantaneous calculations that had to be built.  The original plan was to go fully in php and work with wordpress, but after three days of toiling and figuring out what he could do, my buddy M. (who traveled up from Charleston to help out), had a long conversation with me about next steps...and together we all decided to scrap the entire wordpress build out and have M. build a completely custom web application with Rails.  A little scary because of the huge pivot and change in how we are going to progress, but I think it makes sense.

First, we are no longer going to be fighting wordpress for beta.  Second, the manual nature of the website is unacceptable.  If users do not have instant gratification with the least possible friction, then the website is dead.  A single annoyance kill the experience.  Third, this will allow J. to focus more strongly on UX and UI components and mapping out the best ways to improve the way the site works and feels. Fourth, I think the web app, although primitive and basic, will be far more responsive than wordpress.  This was the way to go.  Ultimately, it is a difficult transition to suddenly make 4 months in, but it had to be done.

Today was also the crowdfunding hearing before the House Oversight Committee.  The panel was pretty persuasive and pretty excellent at putting together their argument.  I thought I would be annoyed to watch it, but i was actually pretty impressed.  I will certainly watch it in full, take notes and put up a full blogpost on the company blog.

I also spent a couple of hours going over Slow Money NYC documentation relating to setting up a loan fund for food-related businesses and investments.  I had been putting it off, but I took the time and finally put pen to paper.  Hopefully it's helpful.  Realistically, all I do is raise a bunch of problems no one cares about.  Some part of me is still a lawyer I guess.

I also interviewed another student intern from Columbia.  This time, the student was aiming to work in equity research for a large investment firm, as a goal.  As well as to learn about working in an American work setting.  Unfortunately, we don't really offer either of those things.  He was a nice kid though.  He just wanted something else.  This will be my first time having to reject someone outright, so that'll be interesting.

In more interesting news, I got a part-time job today.  I will be working as a flex time out of the office immigration attorney.  Now I have some income to supplement my life.  Whoo.

September 12

Today wasn't the greatest day. 

It isn't that today was an exceptionally bad day either.  I am not unhappy and I am not distraught, but it just didn't feel great from the very beginning. 

I woke up at 7 am this morning, awakened by a mistaken alarm setting by K, and I quickly began thinking about the progress I have made on my business.  I began to worry that I was not nearly as close to my goals as I had hoped.  I entered the half-delirious dream state where anxiety dominates clear thinking and you float along on the surface of emotion, not able to surface into wakefulness and rationality.  What if this is me failing?  What if this was not the right choice?  What if I'm just not really cut out for doing something meaningful in my life, and I am doomed to some sort of lazy mediocrity?  What is holding me back?  Why can't I stop being such a goddamn coward and get out there and push and fight and shout at the world  It's not in me, but it needs to be.  And it will be.  But jesus christ am I not inherently built for this. 

Anyhow, I woke up at 7 am and ran straight to the gym.  My workout was lackluster at best.  I gave up on sets one or two reps too early, I didn't push too hard, I didn't work up my lungs at all during the lift.  It was just going through the motions.  Strike two. 

I came home and roused M., who is in town for the week, in theory to help me code an application plug-in for my website, which is being built in Wordpress.  I had intended on introducing him to the immense joys of riding a bicycle over the bridge to work, but my bike, Leopold had been stolen the night before.  I walked into a football game at 8:20 pm, locking my bike on busy 3rd Street, with my helmet attached to the lock.  I walked out at 10:30, lock laying coiled around the signpost, helmet still appended, bicycle gone, lock cleanly cut through with a single chop.  FUCKING SAVAGES.    This is the second bicycle I've had stolen.   First, Marjorine.  Now, Leopold.  What do these people look like?  Who is stealing MY bikes?  What type of person walks down a street and steals a deeply personal possession from another human being?  What savage am I going to beat senselessly if I ever see them?  It is so deeply disappointing. 

The real issue today was the disaster resulting from examining the front end/back end issue in depth.   I spent 2 or 3 hours today just hashing out whether the back-end of the website could be an application appended to the Wordpress front-end or whether we had to build an independent web application with a pure html/css front-end.  We were beset by a plague of problems on all sides.  No matter which way we turned, we were completely blocked and facing painful and potentially disastrous consequences.  We went from a Wordpress Front end with php backend to a full asp.net back-end with html/css front end back to the wordpress/php compromise to a full ruby on rails backend with html/css front-end, with 3 days wasted and 3 weeks of ruby education completely squandered.  Moreover, I faced my third month of work on Villager and have realized that we are completely starting over and I am still no closer to a company, a product, a team or an alternative model.  It's scary.   Everything is in flux. 

I have not lost faith in the model - not for a second.  I'm just losing a little faith in my own courage.

September 2

Pretty good work day.  Woke up at 7, got into the office by 9.  Ate a variety of bagels with salmon and cream cheese, whitefish, and egg, cheese and bacon.  Drank too much coffee.  Got bizarrely woozy.  Began working on aggregating large numbers of businesses and reaching out.  Compiled big spreadsheet of more business contacts.  Drafted a dozen emails to various businesses in the east village.  Compiled another 10 businesses that I will walk into cold and just talk to.

Front-end developer was in the office today for the full 12+ hours:  Worked on the landing page, applying styles to the company blog, setting up basecamp accounts for the developer and just prepping the server for all of my needs.  K. also came to the office today to help build revenue projections (turns out we need to originate lots and lots of businesses to make any appreciable revenue) and do the data analysis necessary to really dig through the questionnaires we sent out to our friends.

Also drafted the operating agreement for the country and delivered signature pages to my father.  Will deliver the remaining signature pages to the partner tomorrow when he gets back from a 2 week vacation in Europe. Hopefully we can have the bank account set up and fund it entirely in the next week or so and begin making payments and setting all accounts to the business account and get them extricated from my personal finances.  In other words, obtain a veneer of legitimacy!

September 1

Well today was alright.

Got up, shot off a few emails to business owners asking me to follow-up at a later date, took a 3.5 mile run (which was depressingly not easy), cleaned the apartment, made a double kale, ginger, triple apple juice, and went off to S'mac, a local beloved Mac and Cheese restaurant in the East Village, to talk to the owner. The place was packed and crowded with happy families gorging on incredible selections of Macaroni and Cheese.  We sat on the stoop of the apartment building between her two locations, in bright sunshine, and had a 45 minute conversation covering topics ranging from financing options to leaving engineering to open a mac and cheese shop to "community" in NYC.  It was a great talk.

Then, I went to the office, rewired the internet, did some paperwork, and had some beer.

I didn't say it was a super productive day.  I just said it was alright. 

Best Laid Plans.

So K left for Seattle today and had to catch a crazy ass flight at like 7 am from Newark due to Hurricane Irene related cancellations.  As a result, she had to be up at 5 am.  As a result, I decided to get up at 5 am as well.  When you are so lucky as to be awake at a cringe-inducing time and you find yourself without a dull headache or a desperate wish to be asleep or so barely awake that you are basically blacked out with no memories...I can't help but burst with the awareness that I might be *super* productive, somehow, against all previous experiences.  It is FIVE FUCKING AM.  I can work out, have breakfast, clean the house and still be in the office an hour fucking early to work a 12 hour day, and I FEEL GREAT.

So I did it.  I got up, had a leisurely cup of coffee, gave K a kiss goodbye and hopped on by blue bike and rode straight up the West Side Highway at 6 am.  I rode and I rode and I rode.  I listened to Jason Sudeikis on the WTFPodcast.  I worried about my rear tire being slightly flat.  I wore my bright yellow helmet.  I put in a stupid tobacco snus packet I decided to try to quit smoking (again) (this time it's 8 days in).  I had a wonderful time.  An hour and 15 minutes later, I reached the George Washington Bridge, which I think is the only bike navigable bridge in NYC I haven't crossed.  Brooklyn, Manhattan, Queensboro and now GWB.  On a crisp cool and calm morning, it was a little bit amazing.  It is so much higher than the east side bridges and the ability to see almost the entirety of New York was spellbinding. I crossed the bridge, switched up some podcasts (to Radiolab, of course) and made my way back.  26 miles today.

So I got home, got all ready for work and was determined to fix my motorcycle, because the battery had died several weeks earlier.  I put on my ratty jeans, a white v neck t-shirt, grabbed the battery, grabbed the jumpers, a screwdriver, backpack, headphones and went straight out to fix the shit out of Butterbear. Twenty feet outside the door, I realized that, for the first time in THREE years, I neglected to grab my keys.  3 hours after K left to Seattle.   Long story short, I called the Management Company who did not give a shit and then called the Super who said he would be here by 11:30 (why the fuck don't supers live in the building anymore?  What good is it if my super lives in Queens and has to take the train to let me into my apartment?).  I then wandered the East Village for 2 hours and was back by 11:30 sharp at which point I received a call that he was "on his way" and would be here in 45 minutes.   I then checked my VM which I had received 2 minutes earlier in which he said he would be here in 30 minutes.  I sat down on my front stoop and played Angry Birds for well over an hour before he arrived.

I arrived at work 5 hours behind schedule.

Ever cognizant of my laziness, I forced myself to clear out a few unpleasant tasks I just don't really feel like doing.  The first is surfing through some of the pages of "competitors" and working through design templates for the business profiles and left some notes for the developer within a few of the pages being developed.  The second is really trying to hammer out some of the credit analysis and finer points of financials and how that information is presented to the users and how to do that in a meaningful way without pushing reliance on this information.  The third was going back through some of the yet to be posted blogposts.  The fourth was figuring out whether to go to a national conference that will cost me over $1000 to go to, but may be exactly the people I need to meet.

Tomorrow will be better.  It looks like my workflow is picking up.  And when I'm actually working, it's good.  It's just sometimes easier to re-check Slate than to dig into another piece of paper I don't really want to create.
 

August 29

I have no other explanation other than laziness.  Malaise even.  I haven't been firing on all cylinders.  I need to build external accountability structures so that I will do this right.  

It appears that I am not the self-starter.  The dynamo.  The do-it-yourself-work-tirelessly-until-success guy.  I am just another guy who doesn't like working that much but reallly reallllly hates certain types of works so much that he will run away to do something else.  That being said....I will make this happen.  It just isn't hard wired into my system.  

It will be a fight. 

August 9

This was supposed to be a pretty big day since I was going to be meeting with Andre Wechsler of Wechsler's Currywurst and Jimmy Carbone of Jimmy's No. 43.  I was a bit nervous because it was a bit of a big day. Wechsler was an ex-investment banker who decided to open a small shop that served authentic german currywurst (curry smothered german sausages) and beers.  Jimmy Carbone is one of the vanguards of the good beer movement in new york as well as all things local -- local food, local suppliers, local production and putting on lots of local events.  

The meeting at Wechsler's was quite good.  I arrived at noon, before anyone was really showing up and we had a good 35 minute conversation where I picked his brain about his experiences as a small business owner and the financial issues that arose.  The place didn't have AC, so it was muggy and we were both sweating a lot, but the talk was quite productive and he indicated he would be quite interested in participating.  That's a first for us thus far, so it was wonderful to hear.  I left feeling great.  

The meeting at Jimmy's was friendly and quite helpful, but it was clear from the get-go that he didn't believe in the model and didn't find it appealing.  He poured me a small glass of IPA from California and we sat down at one of the tables in front to talk.  He offered me food several times, but I declined because I found it a bit difficult to eat and try to talk at the same time.  I did, however, eat some of his spiced fried hazelnuts, which were awesome.  In the end, I think his greatest reservations was that he was firmly against taking debt for anything if he could.  Loans add fixed costs and the amount of time you have to pay back a loan was more important than the interest rate received.  The inflexibility of loans and the fact that they have to be paid back were major detractors from his ever considering to take a loan and he was pretty convinced that if he ever needed financing at such a low level, he would be able to procure it from a variety of sources ranging from trade creditors to friends and families to any other arrangements he could find.  10K was simply not a large enough sum, because it could easily get taken out on a credit card.

Ultimately, we needed to face a strong headwind on the business model.  We have never been properly challenged and most people we encounter basically see the model the same way we do, or don't dig in deeply enough to really engage with the issues, so having someone hitting the model hard was useful.  Not that it was fun.  I mean, he was certainly a very generous and friendly guy who took an hour out of his day to talk to me, but he didn't really see the merits of the model.   

I had to shake it off, so I played Portal 2 for the rest of the day until I turned back to working on web development some more.  

August 10

Today was a heavy day for web copy writing.  I basically spent 7 or 8 hours thinking through user interfaces, the presentation of information and copywriting the FAQs, describing the business and really trying to cut to the heart of the message.  Selling the concept truthfully and making it compelling is going to be a challenge, because there exist levels and levels of nuance that I find fascinating that no one else will take the time to consider.  I need to sell the central model fast and hard and make it as clear as possible.  Being unusually wordy and precise at times, this may be quite the challenge.

Later in the evening, Ben and I met with a developer named Matt who we had met at the Dim Sum Startup Enthusiasts Meetup.  Matt developed and sold a daily deals site based in DC and they were unusually successful in an otherwise crowded field.  The discussion moved quickly from topic to topic and it was abundantly clear that we were dealing with someone who was extremely intelligent, articulate and thoughtful.  He was also quite friendly and very easy to get along with...all in all, a really great person to consider working with.  We talked through the various issues facing us technically and in terms of the model and he seemed to be quite impressed with how we were tackling the issues we saw and the preparation we put into everything.  It was a great conversation and I'm quite glad to have met him.  Hopefully we'll be able to work with him in the future as we move towards a more technical focus.  

August 11

Today, not so productive.  Just don't really feel like doing anything.  But, I wrote some web copy and will be sending out our incorporation documents for (hopefully) the very last time.  Thank god.  We need to exist.  And fast. 

August 5, 2011

Today was a productive day.  K.and I decided to devote tractor beams of intense focus today to get the most painful parts of the Villager process either firmly in motion or firmly resolved.

We got up slightly late (my fault, fuckin' snooze) and got to B&H Lunch counter by 11 am to have some of the best mornin' food in the area.  I had a challah grilled cheese sandwich and tomato soup and K. had a strange veggie juice and half a whitefish sandwich.  We love those guys.  The dude behind the counter just had a baby, Hanna, who is now 5 weeks old, which he showed to us on his iPhone.  Very cute.

We then took the F train to Dumbo, where we commenced a full-blown assault on a few projects.

1)  K. decided to start with my market research on the competition.  Unsurprisingly, the success of Kickstarter has spawned a multitude of copycats and crowdfunding investment platforms.  She spent some time fixing up my primitive word document and migrating it to a powerful excel platform.  She also spent some time looking at 33needs, getting seriously annoyed with the company, and modeling out the important parts of it.

2)  I spent two hours trying to understand interest rates, yield, different ways of structuring interest rates and trying to figure out how the various laws worked.  It was painful.

3)  I then turned my attention to legal documentation.  I spent the next 6 hours reading the borrower and registration agreements for Prosper and LendingClub line by line and re-drafting them to match the needs and structure of Villager.  That was very painful.  It is slightly more fun to re-draft contracts from scratch and make them fit a particular structure...definitely more fun than working within highly constrained highly regularized environments where you are expected to understand things you can't possibly understand...but I still hate spending hours and hours in front of a contract.  It is very painful stuff.  At least I was able to get a very rough draft of the Borrower Registration Agreement, Promissory Note, Lender Registration Agreement and Terms of Use together.  I'm glad I finally turned to it, though, because it certainly raises a lot of issues and complications I am not looking forward to tackling.  But need to tackle.

4)  Didn't hear back from the folks I emailed yesterday...Rick's Picks, Brooklyn Roasters, Xi'an Famous Foods.  The day before I was 3 for 3.  Yesterday's batch came back 0 for 3.  Shame.  We'll see though.

4) Kristen then re-directed her attention to the back-end mechanics spreadsheet.  She worked her considerable magical talents on the spreadsheet and was able to build in the concept of monthly compound interest payments.  Very impressive stuff and it definitely gets us a long way.  Very happy that she's able to make such enormous contributions to the company and do things I could not even dream of doing.  It is very good stuff.

5)  I polished a blog piece on the Five C's of credit analysis.  Still far from ready for public consumption, but it was good to spend some time writing.  I enjoy writing.  (This blog doesn't count.)  When a piece of writing comes together, it always makes me so happy and satisfied . But boy, it certainly hurts like a motherfucker to get a piece to come together.

6)  Been in contact with my web developer James throughout the course of the day, so that's been helpful.  Gchat is very good for this purpose.  You can do what you need to do but not remain locked into face to face discussions for long periods of productive time.

That's all. It's 11:45, so we've gotten about 12 solid hours of work in...but I still feel good, so let's see what I get into next!

August 2 and 3, 2011

The last two days have been pretty good.  Felt like we were getting somewhere, although somewhat slowly still.

August 2, 2011

1)  Jimmy Carbone from Jimmy's No. 43 answered my email almost immediately about meeting up to discuss his restaurant and Villager.

2) Andre Wechsler from Wechsler's Currywurst is also happy to meet up to discuss the same.

3) I set up a lunch with two bankers from Citi to discuss retail banking with small businesses.

4) Set up a meeting with Alie Shaper and Craig Kayaian from Brooklyn Oenology, a wine producer and tasting room, in Williamsburg.

August 3, 2011

The morning was spent preparing for the meetings today.  The first meeting was a little underwhelming.  Dave S. introduced me to some of his colleagues who work with the smallest of small businesses as relationship managers at Citi.  They weren't really able to tell me anything Dave hasn't told me and didn't seem especially interested in answering any of my questions with anything more than terse, very straightforward answers that offered little insight.  Luckily, I had some excellent Provencale Moules Frites.   And then I had a beer with Dave at a German Restaurant Beer Bar at 3:30.

After that, I hopped on the swelteringly muggy subway with a single transfer to make my way over to Brooklyn Oenology, where I met with Alie Shaper and Craig Kayaian (her boyfriend and informal business strategist) about their financing options, as well as a quick discussion of Villager.  The discussion was really quite lively and interesting.  Alie started out as an aerospace engineer who decided she wanted to be in the wine business.  Pursuing that goal, she went into the wine business and hopped around a few places until she decided to mix the artisinal, local and high quality concepts of Brooklyn and produce local wines in the borough.  In 2006, she began producing her own wines from Long Island grapes and began selling them through local retailers.  After her production ramped up and expanded considerably, they decided to open a tasting room in Williamsburg, where they showcase their own wines and other wines and spirits from New York.  All of their wine labels come from local artists and they use the tasting room as an arthouse as well.

The discussion ultimately was wide ranging.  They need a capital infusion that is beyond the capabilities of Villager and are planning to expand and grow.  They want to push out and be bigger.  We talked through the various forms of financing, from a convertible debt deal to a straight equity deal to a structured note to bank loans to interest free Villager-like loans, to bonds to offering structure and the difficulty of the securities laws.  Without going into too much detail, Craig and Alie were razor sharp, ambitious and very charismatic.  I think they will be fine with whatever path they choose.  I find that despite my nervousness, I love meeting all of these business owners.  It's just so much more interesting.  I just need to get my product FINISHED so I can figure out how to sell rather than to just serve as a sounding board for all of the ways small businesses can raise money.

It becomes more apparent to me every day that the charlatans and assholes who perpetrated securities fraud and made excessive money pushing other people's money around have made it incredibly difficult for smaller players to access funds.  Sure, the public markets are extraordinarily liquid and get a pricing premium because of the enforcement regime, but what about everyone else?  

August 1, 2011

Getting up on time is a bitch.  Another day where I set my alarm for 7:30 am and I wake up at 10:30 am.  Non-lawyer life is very different.  My body is going to get used to sleep and it is going to be bad news.

Today was a bit of a mixed bag.  I ended up working from home today because I was up at 10:30 and had a 6:30 meeting.  Yes, this is ridiculous, but considering that my commute would take about an hour total and I had to get ready and everything, that would only leave me about 5 hours of solid work time with an hour of travel, a half hour getting ready and not getting a workout in.  The workout is important because I got a 3 day pass to a local gym and figure I should get the most out of it.

First thing I did today was sign up for Rackspace.  We officially have a web server!

Second thing I did was re-draft our entire LLC Agreement for the company.  After a nice conversation with Niya last night about the tax implications of structuring the LLC to give me 80% of the company while only contribution 33% of the capital, she explained that my concept of an LLC membership interest operating like a normal corporation equity share was the wrong way to go.  Instead, LLC's have capital accounts for each of their members, so as long as all future profits and losses are allocated 80% to me, I don't incur tax income upon incorporation and capital contribution.  This is all very boring, but it was critical to getting the company structured correctly.  I spent the morning stripping out all of the portions of the agreement referring to "Units" and replacing it with the capital account and profit allocation construct instead.  I think this works much better.  I didn't proofread because I am sick as balls of proofreading legal documents, but I can clean it up later.

I also spent an hour or two talking to my good buddy Mark who is a coder that has offered to construct our web back-end.  The original plan was for him to come up for a 4 day weekend and we would commence a crazy hack-a-thon.  About halfway through the day he mentioned that if there was ever a time for me to make him an offer, I should do it because he was getting fed up with his job.  He was considering going to another company, so I offered him a month in NYC, paid with accommodations, to come work for Villager for a month to code and fix the entire back-end up so it would be flawless and fully operational.  It's very exciting.

I also spent another hour or two re-editing and constructing the web copy for the website.  There's a lot to be populated, so I had to take some time to re-polish.  I have been writing quite a few blogposts for the company, so some of my language and key words have changed.  Just wanted to get it consistent because messaging will be very important here.

Finally, I met with Jill Ackerman, who is the head of the 12th Street Block Association.  I heard of Jill when I was talking to the owner of Continuum Cycles, when a young school teacher came by and mentioned that she was just a spectacular leader and amazing at organizing folks in the area.  He gave me her email address and I put in a message to her.  We didn't quite get off on the right foot.  She pushed me away during the first email exchange and during the second email exchange immediately attacked what I was doing as potentially detrimental to the neighborhood.  We swapped 4 or 5 emails where I patiently but flatly explained that she misunderstood the business model, after which she slowly began to come around and agreed to meet.   It was a little hostile for a bit, but once I explained what we were doing and conceded that she probably didn't want to meet, her curiosity was finally piqued.  Go Figure.

We met at Cafe Pick Me Up on the corner of Avenue A and 9th.  She was probably in her mid-40's, a pleasant looking woman.  We exchanged pleasantries for a lot of the conversation -- she narrated many of the events that swallowed up Alphabet City in the 90's and past ten years, talked about changes in the neighborhood and then we got to the meat of her activism and concerns with the neighborhood:  bars bars bars.

In her particular block of the East Village, there are about 19 bars within a 500 foot radius.  Although this seems sorta like a fun thing and good for the community (maybe), it turns out that there are other effects.  The main concern for her is that her community was now a destination for night life but that there were no sustainable daytime businesses.  The groceries disappeared, normal services were no longer available and the daytime businesses that were open could not sustain themselves because no one comes into the area during the day.  She further went onto explain the crazy liquor license situation in NY.  Liquor licenses cost like 200-300K to acquire.  When a bar or restaurant is sold, one of the most important assets to be sold is the liquor license for the business, which can be provisionally transferred to the next owner for 6 months, after which it can be renewed.  What this means is that any business that has a liquor license stands to lose hundreds of thousands of dollars if they can't get paid for the license -- much like a security deposit.  Thus the landlords and the business owners stand to lose a lot of money if they close down their bar and like, a hair salon moves in, because they aren't able to sell the liquor license and get their money back.  As a result, it seems almost like whenever a new location obtains a liquor license, it will be nearly impossible for any other business to take over the space except a restaurant or bar that wants the license.

Pretty fascinating stuff.

Okay, off tonight to go to dollar oyster night at Desnuda.  Hopefully I can con the bartender / owner into talking to me about their financials. 

July 27, 2011

A shortish day in the office because I needed to get a haircut and because Kemi was coming in from out of town in the early afternoon, so I didn't really get to the office until 3.  Sigh.

The day was consumed primarily by two tasks:

1)  Finishing the blogpost about Soaking up the Annoying, which went up last night.
2)  Trying to write up some of the back-end requirements for the website, which I sent to Mark.

Nothing great.  Yesterday, Tuesday, was far more productive when I drafted up the entire fee structure issue and took care of that.